Case Studies - Allison Bliss Consulting

Case Studies


	Interplan Health Group Redeveloping virtually all the company’s marketing & communications materials, Allison continues to bring market research and her agency’s writers and designers to produce brochures, fliers, trade show exhibits and more for this health benefit design corporation’s many divisions nationally; Superien, AmeriScript, Emerald Health and Workers Comp.

	Center for Aesthetic Dentistry Dr. Bellen of the Center for Aesthetic Dentistry worked with Allison Bliss Consulting to re-frame his general dental practice into an exclusive and expensive cosmetic practice. We developed a strategy and promotional materials that allowed the Center to simplify the services offered, charge patients more and reduce Dr. Bellen’s 5-day workweek to 3 days.

	UCSF: Asthma Clinical Research Center The Asthma Clinical Research Center, part of a large hospital conducting medical research, needed to recruit patients for ethical research studies to help find cures for a common disease. Recruiting is, of course, a marketing and communications task. Allison Bliss Consulting worked with the Chief of Medicine to create a marketing plan, educational materials for patients and media and to set up a database to expedite their recruitment procedures.

	Renaissance Entrepreneurship Center Renaissance is an entrepreneurial training center where Allison provides one-on-one marketing coaching and marketing & communication consulting to start-up and incubating companies teaching them practical marketing techniques, strategies, tools and offering resources to help these growing companies generate income, and publicity.

	EnterChange EnterChange was an outplacement firm with offices in downtown San Francisco and San Jose who needed their two regional offices “put on the map.” Allison Bliss Consulting developed a marketing & communications plan that included local branding, and development of all promotional materials— including signage, advertising, promotion, events, mailing list development, a newsletter, various communications tools and related activities. The company reached their goals in only 9 months.

	The Elegant Stitch A custom handbag designer needed assistance launching her business. Allison Bliss in conjunction with Going Solo ™ created a marketing plan and established pricing, instructed on trade show exhibition, provided web site consultation and operational planning, and gave her the actual resources to begin making sales.

	Delice Catering Delice Catering is a high end catering company producing parties for an elite market and high profile charity events. Allison Bliss Consulting researched and wrote their marketing plan for investors. In addition, resources, employee recruitment, locating kitchen space, and ongoing coaching were provided to help them launch and become profitable.

If you need business marketing services and help finding more clients, please contact Allison Bliss Consulting at (510) 864-8500.