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“The Truth about Publicity”
While working for ABC-TV, we interviewed hundreds of business-owners
who thought their story was so valuable and exciting, everyone
would be fascinated if we could just get it on the air. In
some cases, that was actually true for our particular market
here in San Francisco. However, in order to garner appropriate
television coverage it was important that the story influenced
or affected a large portion of the million+ viewers in the
Bay Area. And of course, once in awhile we mixed in a few
cutesy animal or special-interest stories as well. The truth
about publicity is that it is important to know strategies
for each media, to know what they need and to do it right
the first time.
To get the media’s attention -- whether you seek coverage
in a newspaper, radio, TV or the Internet -- there are some
very specific strategies you should be following. Like most
good marketing, there’s an art and a science to doing
it right. You’ll gain some valuable insights by downloading
our website article, “How
to Get Publicity.”
This article gives a 14-step process for generating positive
publicity for your business, using strategies you should incorporate
into your overall marketing plan.
Do remember that publicity by itself is not self-sustaining,
and should only be used as part of your marketing mix. If
you need insight into what great stories you have to tell
to the media, who to pitch stories to or how it maximizes
the rest of your marketing, just call. Or if you need help
preparing your publicity plan, press releases, strategy, writing,
pitching, queries, or need contacts at online or print publications,
radio or TV, give us a call – we’ll ensure that
you get the most out of your time and efforts.
In the meantime, we hope this knowledge brings you a measure
of bliss.
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OTHER NEWS
RADIO: Catch Allison’s radio interview on “Marketing
Therapy” on the internet.
You’ll learn steps to overcome common “marketing
issues” that block your marketing strategies from working
fully.
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