“How Easy Can It Be?”

IN THIS ISSUE:
Marketing Plan: the Easy Way to Earn More Money
Positioning Your Uniqueness
Earn $100

In these days of stretched-beyond-breaking schedules and mandatory multitasking, we’re often asked how to make marketing easier and more profitable. We all want the simple answer – that “magic pill” for marketing, with a liberal dose of the genius that made the dotcoms so many millions.

Well, you saw what happened to them. Their demise should serve as an example: “The genius is in the planning & positioning.” Unfortunately, the dot-bombs forgot this detail.

Size Doesn’t Matter (well, at least in this instance)

Generally, whether a company is a sole proprietorship or has 50,000 employees, we find they have five common issues in marketing:

1. They struggle with the process, and often don’t achieve the desired results.
2. They can’t ferret out their key markets.
3. They lose sales because their marketing messages are unclear.
4. They need a solid marketing and/or publicity action plan to show them how to reach their goal.
5. They need clear positioning so their market will understand their unique value.

What’s the Simple Solution?

Imagine you have a step-by-step action plan that uses tested marketing strategies, and is expressly designed to help your company reach your goals. Wouldn’t that make life simpler? You’d have more time for what you truly enjoy. And, you’d save money, too. For more on how to obtain this dream, see below.

Why Is Positioning So Important?

If you play up the ways in which you are unique, special, or different from your competition (called “positioning” in marketing-speak), you make it easier for your customers/clients to buy from you. When it’s easier to buy, you make more sales, and more money. Not exactly rocket science, right?

Then Why Is Positioning and Planning So Hard to Do for Ourselves?

I think it’s partially the “shoemaker’s kids” syndrome: often, we simply do not do for ourselves what we do for others. And, in our culture we are encouraged to “figure things out ourselves,” and not ask for help. Absurdly, this is considered a sign of “weakness.”

Without help, as well as someone to be accountable to, the risks of failure multiply dramatically. Sound far-fetched? Here’s proof:

According to the SBA (Small Business Association), “50% of new businesses in the US fail within the first 4 years. Those 20% who survive in business 10 years learn to leverage existing skills, and utilize experts to help their businesses.”

So … why wouldn’t you have Allison Bliss Consulting devise an effective marketing plan, and define your positioning? Think it’s too expensive? Take a look at our fee structure, and what your small marketing investment will yield, at:

http://www.allisonbliss.com/services.htm

Think how many thousands of dollars, and scores of potentially productive hours you are losing by not having a plan that works for your business. Finally ready to make your promotion easy, and define your positioning? See our “Knowledge is Bliss” package at the above link.

How Are We Unique From Other Marketing Firms?

1. Once we hand over a marketing plan, we offer ongoing coaching to keep businesses on track.

2. We’re the only full-service marketing agency in the region with actual experience that ranges from strategic planning and bottom-line business management, to brochure creation and even television production … all at prices small businesses can afford.

3. We offer marketing AND communications with award-winning writers, publicists, web teams, and other specialists (and we’ve contributed to Emmy award-winning television shows, too).

See for yourself: http://www.allisonbliss.com/services.htm

Special Offer

We appreciate great referrals from our clients, friends, and colleagues. If you could use $100, see the details below.

What Will You Experience with Allison Bliss Consulting?

“Allison’s marketing coaching and savvy and innovative ideas were of enormous help to me as I began the process of marketing myself as a freelance writer.”
– Julie Dearborn, copywriter/content provider

“Allison’s down-to-earth approach has not only been refreshing, but also very important to my professional progress. She helped me sharpen my focus and kept me moving forward when my own exploratory tendencies would surely have caused me further delay. Thanks, Allison, for begin so supportive and generous with your ideas and actions.”
– Judy Orloff, Movement Wise

“My two-hour consultation with Allison Bliss Consulting was nothing short of electrifying. The marketing plan they prepared has capitalized on what I have to offer my clients. They have done a wonderful job of structuring it so as to assure continuing growth of my client base. It is a simple combination that I know will produce the results I want for my business”
- Clark Johnson, Personal Coach

Free $100

If you refer a client to Allison Bliss Consulting who buys our customized marketing action plan (just $1500), we’ll give you a gift of $100 for the time and trust it took for you to make this referral.

We give you permission to publish this article as long as you credit Allison as author and include a link to our website.

We hope these free marketing tips and strategies are useful to you. If you wish to unsubscribe, simply hit "email" below and type "kindly unsubscribe me" in the subject line.

Sincerely, Allison