"Get Ranked on Google: Search Engine Optimization (SEO)"

1. Get Ranked article
2. Special Fall Offers
3. Events We Recommend

GET FOUND ON SEARCH ENGINES

With 50% of all web searches performed on Google, it’s critical for your business to get ranked on this search engine (and others) in order to maintain a competitive advantage. Without a strong web presence, you’ll lose business you never knew you could have had. 87% of commercial clicks take place on unpaid search results, as opposed to paid search (PPC-pay per click).¹

WHAT MAKES SEO WORK?
Even though algorithm criteria for search engine rankings are changing daily, there are still some very affordable solutions to raise your rankings so your business can be found:

1. Have great, relevant content with keyword-dense copy. If your web visitors aren’t finding lots of useable info or products on your site, they’ll go elsewhere, fast. And if search engines can’t find relevant keywords in coding and copy, they’ll also zip away immediately. The time that search engines stay on your site is measured and affects your ranking, so in order to get maximum results, your website optimization must be done professionally.
   
   
2. Have lots of back-links
   In the past, traded or reciprocal links with colleagues' websites worked just fine. Now, to influence your ranking, you need links from the internet’s most popular web pages linking to yours. We'll show you how to do this most effectively.
   
   
3. Proper keyword research and evaluation
   In most cases, websites are constructed with only the owner’s, marketer’s or webmaster’s assumptions about which keywords people will use to find them. Of course, if you’re a major brand like Kleenex, you can probably assume that will be the keyword people will use in a search engine to find "tissues." As a lesser-known company, you’ll benefit by using our professional software and our optimizer’s experience to evaluate and determine the keywords that will bring you the most business.

PAY PER CLICK (PPC)
In the last year alone, the average PPC cost increased 37%. A recent study shows that 66% of consumers "distrust" paid search ads²; another e-marketing study showed that 85% of searchers tend to ignore paid listings³ completely. (These studies actually measure people’s "eyeballs" to see where they look on the screen -- what a fun job that must be, eh?)

It’s not that PPC doesn’t work. It just has to be done effectively for the right product to get worthwhile results. My product (which helps business owners or marketers write a company profile) has been #1 on Google & Yahoo not by using PPC but with our own optimizing for "natural search". We’ve held this ranking for over a year, so I know how this works. Go ahead – take a look on Google for yourself!

BIGGEST MONEY WASTER
Without researching the keywords people are actually using to find what you offer, you're just wasting money. And you can throw away thousands of dollars on a PPC campaign – especially if you’re attracting click-throughs from people who don’t really need your product or service, or your ad doesn’t have the right offer that works online, or if you’re not using techniques that will motivate readers to take action.

How did I learn about these critical techniques? I tested this myself! And what I found was that the particular service I promoted was simply wrong for PPC, but it does well with other promotional strategies.

IS IT AFFORDABLE? WILL I GET ROI?
Most companies charge $10,000-$20,000 for web search marketing. But our optimizing package (.pdf) is only $4356 and it includes the marketing strategies along with SEO, too! When you’re ready to get serious about integrating your e-marketing into your overall marketing plan so your website truly works for you, give us a call at 510-864-8500.** Our optimizing, design, and writing teams are masters of their art. After we have optimized and “market-corrected” our clients’ websites, many report that they have boosted their return on investment 100-fold.

** Please call, don't email. Don't end up in our spam filter!

WHAT DO OPTIMIZED COMPANIES EXPERIENCE?

DENTIST OPTIMIZES WEBSITE, GROWS BUSINESS IN ONE YEAR
A dental company needed to increase its clientele. Their website was optimized by applying targeted keywords to show their expertise in cosmetic dentistry, which helped increase outreach to potential patients. Local search criteria also were added, so the site would be ranked higher in search engines when patients were seeking a dentist in their community.

CHURCH DISCOVERS ITS MISSION THROUGH WEBSITE
Believe it or not, even churches need web optimization assistance to attract parishioners. Our optimizer recommended and established a faith-based blog to help bring the pastor closer to his congregation and website visitors. As a result, the church attracted more repeat traffic to its website. This has lead to increased exposure to more prospective church members, which enables the church to provide still more services to the local community.

FALL SPECIAL OFFER

If you’re still not promoting how your company is special, better, or unique from others, take a look at our special offer this month.

EVENTS WE RECOMMEND
"Make Me an Instrument of Peace at Work."  
Long-time spirit and work writers/researchers Pat and John Sullivan and show you how to do this in a new class.
Details: Seven Wednesdays, beginning October 4; 7-8:30 p.m, Unity of Berkeley, 2075 Eunice Street, love offering basis (donation).

For information and to register, call 510-530-0284

“Building Bridges, shop & network”
Hopefully you’ve heard some of our publicity via local media (KGO, KPFA radio & newspapers) for this client:

If you’re a small business owner and want to meet some excellent East Bay colleagues, or simply love to shop for unusual items or gift certificates, this is the event for you: From jewelry to clairvoyants, it’s not to be missed!

What:   Sale & networking opportunity
When:  Saturday, October 14, 9 a.m. to 3 p.m.; live music and networking at 4 p.m.
Where: Uptown Body & Fender, 401 26th Street (between Telegraph & Broadway), Oakland (wheelchair accessible) google map | yahoo map (www.uptownbody.com)
Cost:    $35 person
Tickets: Call 510.459.6072, www.buildingbridgesevents.com for tickets & details

FOR PHIL HALL ART FANS (ya, nepotism—it’s my husband)
Phil Hall Images: canvas, prints and "aluminart"
C’era Una Volta –
1332 Park St., Alameda, CA 
Entire month of October, 2006. 
October, 2006. 
Artist’s Reception OCTOBER 14 – Noon-3 PM


For other show dates: http://www.philhall.biz/exhibitions.htm

Resources

¹   Jupiter Research study
²   E-Marketer study
³   Jupiter Research study