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PUBLICITY/MEDIA CAMPAIGNS
Below are the elements for a press kit to begin your
own publicity campaign. It is recommended
you prepare a printed and an electronic version of your kit.
- photos of owner and product/service
- company profile
-
owner or partners’ bios
- Q&A; brief strategic interview with owner (we’ll do that for
you)
- Client or customer list or description peppered with testimonials or
client comments
that further the primary message we’re projecting
- Product description, service description, statement of services or a brochure
- business card(s)
- CD Rom, videos, photos, or other relevant materials, where applicable
- other articles or published materials about your company, the owner or partners
- list of awards, community acknowledgement, community events your company
sponsors, or similar
- other elements required depend on what your company does and which media
we are trying to reach for placement (publication or air time)
WE CAN HELP
No publicist can guarantee a publication will print stories about your company
because the
publisher or editor ultimately controls the content of a publication. However,
our work for
ABC television, writing and editing on many publications assures you of the
best chance for
success. To save costs, we are happy to work with your rough drafts of the
materials to help
you establish proper strategy, edit, polish and fine-tune your materials. Estimates
can be
prepared after a preliminary discussion of your needs.
We help clients create professional press kits and publicity campaigns to further marketing
goals and get the recognition you deserve when you don’t have the time or inclination to do
it yourself. Our services include creating all elements in a press kit, strategic planning for
publicity campaigns, integrating marketing and publicity, selecting a strategic media list to
target, and follow through to net the return.
Call us if you wish to discuss your needs, your hopes and expectations. Writers, designers,
publicists standing by...we can be reached at 510-864-8500.
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