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As a successful, hard-working entrepreneur, you’re tasked every day with making smart decisions that pay off and get the job done. In order to this, we know that using the BEST business tools can skyrocket your productivity, save you time, money, and help avoid hassles and headaches down the road.
That’s why we’ve put together this list of our favorite resources that will help you grow your business:
1. Our Blog: We update our blog often with specific and useful information for entrepreneurs – from how to get more clients through “vertical marketing,” to truths and tips on using social media for swift results! This blog has relevant and timely information at no cost to you. If you haven’t already done so, subscribe today and start receiving tips for working smarter and boosting your income.
See how our readers are getting results! Recently we conducted an experiment with one of our blog posts and invited readers to ‘ask for what you want to find if you’ll get results in one week.‘ By leaving comments and engaging in a ‘conversation,’ fellow entrepreneurs asked for leads, shared new resources and generously gave ideas for helping one another grow their businesses. The response was astounding! In just one week, 50% of the participants got what they asked for. Check out Results In One Week!
2. Sending Emails to a Large List? You cannot send emails to hundreds of people through Outlook or they will be tagged as ‘sp^m’ by your recipient’s server, which would be a very bad thing. Vertical Response is a low-cost, pay-as-you-go program that allows you to send large quantities of email without getting tagged as a sp^mmer. And, get this, it only costs about $30 to email 1,000 people. Now that’s leverage!
This powerful email tool also allows you to send your ‘designed’ e-newsletters. Or you can just broadcast a plain, text-only email message to your entire lead list. As a smart communications tool, Vertical Response will help you manage your email marketing efforts with ease and efficiency; giving you reports on the crucial aspects of email marketing: delivery rate, open rate, click-through rate, & unsubscribers. This valuable data helps you improve your marketing in the short and long term.
To get a step-by-step process for creating email campaigns that work, get our special report: 11 STEPS TO BUILD ENEWS CAMPAIGNS | cost: $12.99
3. Need a Website or Internet Marketing Advice? With all the ‘noise’ online, how can you be sure your website will get found? And once people find you, will they buy from you? These are the top concerns of every smart entrepreneur. To ensure you have a website that gets results, we’ll either build you a fully functional and search-optimized site, or conduct a web marketing review of your current site. Expert advising with a sales and SEO (Search Engine Optimization) evaluation can uncover all kinds of missed opportunities, or recommend small adjustments that can dramatically impact your bottom line.
Recently, we had the opportunity to work on the website of one of our heroes, Chip Conley, of Joie De Vivre Hotels. If you haven’t read his book, Peak: How Great Companies Get Their Mojo from Maslow, we highly recommend it. Check out his Peak Organizations website to learn about their Peak Trainings, and get some inspiration on leading your own organization.
What was their experience with our service?
“Allison Bliss used a combination
4. Filemaker Pro. Like many entrepreneurs, we’re always juggling multiple projects, with multiple deadlines, involving multiple stakeholders who perform multiple tasks — all at the same time! But rather than pulling our hair out and losing sleep, we easily keep track of all those activities using a database called Filemaker Pro. This robust program allows you to custom tailor project notes, and efficiently track your marketing campaigns and sales activities. And that makes you better at what you do.
There are many database programs to choose from, but we find Filemaker Pro to be the most adaptable for just about any type of company. To get you up and running quickly with it, we can even train you to use it and add custom marketing fields, too.
6. Creating Breakthroughs. You will not find this marketing tool anywhere else! We’ve just launched our novel ‘‘Creative Strategic Walks!” service this month. And…It…Works!!
These revelatory (and fun!) sessions literally take entrepreneurs out of the office and out for a walk along the water. Walking together with a marketing strategist to guide the conversation, the exercise and fresh air combine to increase your endorphins, foster more creativity and clarity, and set the stage for breakthrough ideas to emerge.
I’ve noticed over the years that when I’m outside in an informal setting with clients or colleagues, we’re able to stimulate our imagination and innovative thinking. Some of the most successful ideas we’ve come up with for clients and colleagues have come from these ‘Creative Strategic Walks’.
So, if you’re not earning enough income, not sure why your clients don’t get the value of your offerings, or realize things just aren’t working for you, this just might be that magical answer you’ve been looking for!
7. Do You Need a Blog? When you’re using this medium the smart way, it’s a powerful marketing tool that reaches new prospects, provides value and education to your existing clients, and builds Search Engine Optimization (SEO) benefits right into your website.
But technology and content seem to be the biggest concerns among our clients when it comes to incorporating a blog into their marketing plan. Fortunately, we’re able to eliminate these worries through our Create A Blog Package. We’ll work with you on planning, design, and content, while making sure the technology and training are in place to ensure your success.
And if you want a first class education, inspiration and support for your blogging, I highly recommend my colleague, Cheryl Liquori’s Breakfast Blogging Club’ events. Don’t miss her terrific event coming up June 26th.
8. Article Marketing. Publishing articles online is one of the most effective strategies for marketing your business and sending traffic to your website. And ezine articles is the best place to start. Once your article is posted on this popular site, we’ve found that it’s often picked up and posted by numerous other websites as well.
NEW UPDATE 7/9:
9. Doodle.com allows you to schedule with multiple people without having to weed through dozens of emails to coordinate. So easy to use. Creates a form allowing invitees to schedule online, privately. Saves time!
10. Tweetdeck all0ws you to manage twitter- when you’re being searched, track categories, various communications all in one place. use on iphone or ipad, too. Saves time!
When you add an author bio at the end of your article with a link back to your website, you can really begin to improve your web traffic and getting found on Google. Contact us to get dozens more smart resources for article marketing! Call 510-879-7600 or email to: abliss@allisonbliss.com.
LET US KNOW YOUR FAVORITE RESOURCES BY ADDING A COMMENT TO OUR MARKETING COACHING BLOG (click on ‘comment’ below).
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Need more results from your marketing efforts? We have a full service marketing agency standing by to help you increase revenues with social media, websites, planning, marketing strategy, SEO and more!
June 12, 2010 at 7:02 am
What a fabulous resource and great new services Allison! Having been successfully self employed providing Image Consulting services and doing commercial art for thirty years, I am aware of many activities and avenues that stimulate creativity and inspiration. As a result, about ten years ago many of my clients began demanding that I “Coach” them in the area of creativity and generating income through their creative gifts and talents. Others felt stuck, shut down and overworked, requesting I coach them to explore their creativity to get those juices flowing and bring fun and joy back into their life.
You couldn’t be more ‘right on’ with your new service ‘Creative strategic walks’! I love that your doing this. In my experience when people get out of the office and have some fun or move their body it creates ‘brain space’ for new inspiration and creative thought.
We are so fortunate to live in a time when we have access to so much new information about the brain/body relationship. Ever since i was six years old and heard that we only use 3% of our brain I have been fascinated by all ‘brain science’ and cutting edge discoveries about the brain. The brain/body relationship and ‘thinking power’ related to creativity fascinates me. Creativity stimulates our brain in ways that have far reaching ‘ripple effects’ that permeate many aspects of our daily life bringing more fun, love and joy to the individual and those we touch in every area of our life.
Brilliant Allison! Love this.
Have fun getting your own juices flowing and helping your clients to do so as well.
Fun Fact: People that work four days a week make more money (by a significant %) than people that work seven days a week.