Marketing, Productivity & More Money

DO HIGHER REWARDS BRING GREATER PRODUCTIVITY?

Thanks to my genius organizational mentor and client, Gary Muszynski of One World Music for tipping me off to this great video on rewards and productivity.

This information fuels my passion for defining how our environment serves (or limits) our marketing and thus our ability to make money.

WHEN ENVIRONMENT AFFECTS MARKETING

While some people can work in a tiny cave surrounded with piles of paper, the rest of us get heart palpitations working like that. A professional organizer once told me those ‘messy people’ are the visual workers who feel that if their papers are out of sight, they’re out of mind.

Then, there are others of us who need a pristine workplace just to think clearly. Maybe it’s because we like to free our mind to float into creative tangents so need our space organized to keep us, well, grounded.

Why is it that our marketing and our businesses are so affected by our environment?

In fact, the study of architecture is all about environment and space,and  it’s psychological affect on humans in various functions from homes to workplaces.Gothic cathedrals, for example, were designed to have darkness on the ground floor and light spilling in from the clerestory windows high above to pull your attention and ‘elevate your spiritual thinking’ towards the heavens.

Psychologically similarly, if we’re not comfortable in our work environment, our likelihood of earning larger revenues or profits – or being most productive in the workplace diminishes greatly.

ARCHITECT’S INSIGHT ON PRODUCTIVITY AT WORK

I interviewed Suzan Swabacker, an architect with Aurora Designs about this who further explained that in workplace environments older workers generally like their privacy rather than cubicles where someone is watching over their shoulder. Countering that, younger workers seek fun at work. Think: Google or Pixar’s game rooms, or Clif Bar’s climbing walls.

Perhaps it’s building fun into their work so it’s a place where employees want to stay, or maybe the comraderie-building aspect of having games-at-work, but whatever the reason, that’s what forward-thinking architects are noticing when it comes to peak productivity.[Suzan had many more useful insights which I'll share in future articles on this topic].

A FEW TIPS FOR A PRODUCTIVITY-ENHANCING SPACE

I noticed long ago that a home office was a far more productive place for me than a sterile, cat-free space. I can work at 3am or 9am, depending on when I’m most productive. I get more done when not spending hours on office politics. I light cinnamon incense when I need an energy boost. My friend Pat Sullivan who runs the Spirit at Work Resource Center taught me to build a shrine on my desk to remind me of my deeper values at work.

What techniques do you use? I’m creating a list and want your ideas! I’ll credit you if you wish, too.

To make more money, create an environment conducive to productivity. Simple, right?

AN EASY ANSWER

To me, the penultimate productive environment is outside when you’re moving. I’ve noticed that when I have a client with a marketing dilemma based on resisting a needed change in marketing (oh boy, we all resist some parts of our marketing! Any bazillionaire will confirm that!), then removing ourselves from our normal environment and taking a walk stimulates our endorphins and creative breakthroughs.

WHAT YOU CAN SOLVE

While moving, we can propel ourselves to shift gears and open to the possibilities of:

• new branding that could radically help our company, or
• learning to conduct outreach to more lucrative markets, or
• imagining and talking through development of hundreds of thousands of dollars in passive income products, or
• calibrating instructions for employees so everyone is more satisfied, or much more.

I’ve combined studies of feng shui, architecture, interior design and successful entrepreneurial businesses into a dynamic and motivating presentation which looks underneath our marketing to find the roots of what is holding us back from top earnings, along with techniques to solve these issues.

WHAT ORGANIZATION WOULD BENEFIT FROM THIS PRESENTATION?

If you belong to an organization who would benefit from this presentation, let me know. I’m thrilled to share this with worthy people who work hard but just aren’t getting the results they should.

And if you want to experience one of our “Creative Strategy Walks”, just email our marketing line to set a date and time for your own breakthrough experience: abliss@allisonbliss.com. We can be reached at: 510-879-7600.

This entry was posted on July 14, 2010 at July 14, 2010 and is filed under MarketingTips & Resources. You can follow any responses to this entry through the RSS 2.0 feed.