It’s a new era of Marketing Communications. Yes, they are 2 different things. Marketing is the strategy, outreach, distribution and sales systems used to close business. Communications educate your market about what you offer commonly through websites, design, articles, email, enews or similar. Design? Yes, it’s super critical to communications, when done right. Most of us feel we’re over saturated in communications: monitoring our social sites, checking news updates, learning  [ Read More ]

how walking improves business, enables the brain to create ideas or solve problems. article seeks input from readers who use walking to improve business or solve problems.

How much more success would you have if you had time to do all the marketing, branding, outreach or activities you know you should? Today, I’m offering a few more of my favorite time-saving tools so you’ve time to improve your marketing. If you’re spending lots of time marketing with no results in sales, then it’s time for a marketing consultation. Let’s make sure your tactics fit your goals and  [ Read More ]

If your business can be found amongst the zillions out there, you’ll be able to help more people and make more sales. That’s called “Positioning” in Marketing . Since most of us are simply bombarded with information, it’s critically important to establish positioning to get found. While most people think about branding their business, building a great product or service, and getting it promoted to their clients, this elusive “positioning”  [ Read More ]