Save time by making your website work harder.

The oversimplified answer to managing your marketing time is to pick strategies that fit the goals of your business. Strategies are different for those in business under 5 years (generally growth mode), 5-10 years (refinement of service, marketing, operations and finance) and over 10 years (prevention of burnout – keep the flame lighted or plan for departure). Different strategies are used for businesses during tough economic times, but to level  [ Read More ]

Why does a company need a business plan if they’re already in business? I’m asked this question by clients, students and business owners almost daily. Honestly, you don’t need a plan if you know: Where you’re going and you’re achieving all you want or earning all you need, What clients to pursue that are optimal for your company’s goals, How to get there – which combination of marketing strategies and  [ Read More ]