Brochures

Golden Associates, Landscape Design Firm

We created a stand out concept to develop the company’s value amongst competitors by attaching a seed package to ‘spread their environmental sustainability’ ideas in a uniquely memorable piece. (this shows both sides below). We supervised design, defined primary message positioning, wrote the content and helped translate this to their website to gain maximum value.

Superien Brochure Folder: Health Benefits Plan  (Sample Pages)

We redeveloped an out of date brochure into an attention-grabbing design with powerfully compelling messages that helped sales teams better explain the company’s value. The goal was to vastly ramp up sales  resulting in the eventual lucrative sale of the corporation.

Trade Shows

Interplan Health Group - health benefit design corporation

Redeveloping virtually all the company’s marketing & communications materials, Allison’s team conducted market research to define stronger marketing messages to appeal to the company’s customers, thus boosting sales significantly. The agency’s writers and designers produced brochures, fliers, ads, trade show exhibits and more for the company’s many divisions nationally; Superien, AmeriScript, Emerald Health and Workers Comp.
Trade show exhibit & family of promotional materials.

Purpose: To stand out from the competitor’s corporate-looking booths in order to  collect more sales leads.

Challenge: To merge disparate-looking logos of 3 companies (Interplan, Superien and Ameriscript) into a cohesive whole while maintaining the booth’s playful & engaging Hawaiian theme on a tight budget.

Results: This exhibit collected vastly more leads than any previous exhibiting attempts.

Allison Bliss Consulting delivered Concept, Design and Production of a Hawaiian themed exhibit, with  Hawaiian shirts worn by staff, beach balls & props to entice visitors to play in the booth, grass skirted table with sales literature set amongst pails of sand. A Hawaiian trip giveaway was offered in a raffle. Best of all, the exhibit staff had a blast!

“We had the most creative trade show exhibit of anyone at this show. Visitors were asking for the shirts off our back! Both our company President and V.P. of Marketing were so pleased that they got so much attention, especially since the other booths had only around 50 cards in their ‘prize drawing’ jars while Interplan had an absolutely stuffed jar—around 200 solid leads. Most of the other company’s booths were that very formal and droll ‘Hewlett-Packard blue’ & black, so didn’t attract as many people to their exhibit as ours. We so appreciate your concept and design!” - Dayle Buchman, Director of Marketing & Sales Support, Interplan Health Group