Posted by Allison on December - 6 - 2011
Thanks to Trendwatch we can all stay ahead of the curve in marketing. Whether you have a small, professional service business, or giant retail corporation, if you think these trends don’t affect you, look back at history! Remember the “nesting” trend that gave rise to at-home internet use,home movies and more? Those consumer trends in the market roll downhill to small businesses over time. From “:12 Crucial Consumer Trends for [ Read More ]
Posted by Allison on May - 17 - 2010
Tips to Make a Winning Video by Rick Wise, Director of Photography/Editor
Posted by Allison on November - 8 - 2009
Here’s a principle from my upcoming book on “Marketing That Fills the Soul”. This section I’ve cut from the book to only allow for my blog readers: PUTTING OUT TO THE UNIVERSE: THE CLARITY OF PROMOTION There is little doubt that by expressing what we need, or putting out our requests to the universe in a clearly defined manner over a regular period of time, that we’ll receive what we [ Read More ]
Posted by Allison on October - 31 - 2009
The Soul of Marketing: Sharing Wisdom looks at how our world’s great leaders use teaching to reach the masses, the same as we should with our marketing.
Posted by Allison on September - 30 - 2009
This week we’re featuring our amazing client “One World Music” to showcase their demo video. We worked with the company’s creative director, Gary Muszinski, as well as stellar video editor and filmmaker Rick Wise, advising them how to strengthen the marketing points to show the vast benefits of the company’s valuable training for organizations. Let us know what you think: Would you hire them to train your teams to play [ Read More ]
Posted by Allison on September - 4 - 2009
from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about how eating blueberries and staying healthy is Kaiser’s mission. Well, of course it is. If you stay healthy, Kaiser saves money. Still, it was such [ Read More ]
Posted by Allison on September - 4 - 2009
from my old blog: Sunday, April 13, 2008 81% of consumers prefer to purchase from companies with a ‘green focus’. Don’t you prefer to do business with those kinds of companies? Of course, that concern is so top of mind for most of us now that Al Gore has taught us the deeper truth. I made a big mistake. I stopped promoting the ‘green’ purpose of my own company figuring [ Read More ]
