Facebook is now starting to make mondo changes to your (personal) “profile” and (business) “Page”. Here’s my oversimplified summary from the most succinct expert, Mari Smith, to help prepare you. VIEWING THE PAGE Each person/page viewing your wall will see a *different* order of posts based on how fans are also engaging with your Page. In other words, whether you are logged in to Facebook as your profile or your  [ Read More ]

This month, I’m seeking your best ideas to help businesses attract clients they love. Why? Because those are the most fun to work with and usually the most profitable, too!   I’m presenting on this topic over the next few months and want to include your ideas, thoughts, experiences and tips. Not everyone knows how to do this. So, please share what works best for you.   If you’d like  [ Read More ]

I’m bringing back this decade old (non-religious) post because it seems more important than ever now. May this calm your fragmented, multi-directional, “social-everything” marketing efforts back to the core of our “prime directive” – enabling clients to obtain the brilliance you offer. “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing  [ Read More ]

Here are 3 great offers for you in September: 1) Sign up for my presentation on “Attracting Clients You Love” 2) Find More Time with “Custom Living Solutions Home Organizing” 3) Free “Blissful Wisdom” Ebook     1) MY PRESENTATION If you seek more clients that are a perfect fit for your business, I hope you’ll join me by signing up for my next presentation in Emeryville on Sept. 28th.  [ Read More ]

Thanks to  Cynthia Kocialski for her guest post today; “Why Big Customers Resist Doing Business with Start-Ups”. When we find a symbiotic author with the business acumen, we like to share her wisdom in hopes it helps our clients and readers attain their goals more easily. It’s long, but most worthwhile. Here’s what I do: Print it out and take it to the gym to read during your warmup! CYNTHIA  [ Read More ]

I wanted to share a book I find valuable for both startups and entrepreneurs called  “Startup From The Ground Up”. Author Cynthia Kocialski brings reconnaissance from big business to new startups. Our agency exactly supports that mission: “putting wings on your dreams”. We’re honored to share this symbiotic purpose and  Cynthia’s wisdom in helping companies launch visions into reality. To honor Cynthia stopping for stopping  by and visiting our blog  [ Read More ]

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Marketing as we know it is over. Done. Finito. People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than traditional, expensive, gimmick-driven marketing. The same way athletes discipline their bodies, musicians discipline practice sessions, a business owner or CEO must discipline themselves  [ Read More ]

There is a special “help” gene in people who are brave enough to run service businesses. These businesses come in all sizes and flavors, from auto repair to psychotherapy, teaching to dentistry, financial wizards to farmers.   GIFT FOR SERVICE BUSINESSES In honor of service businesses worldwide, we offer our Blissful Wisdom ebook for free to help our blog subscribers increase business and enjoy marketing. Really! There are chapters on  [ Read More ]

In the decades I’ve helped clients build businesses, I find that issues of self-confidence, trust, deservability, self-worth, fear of rejection or conflict, and feeling like a fraud cloud the ability of many, many leaders to succeed. Leaders in business often have great services or products and vast talents to offer, but aren’t gaining the profits they should due to various internal (and marketing) issues.   I’ve been there.  Haven’t you?  [ Read More ]