Presentations Allison Bliss Consulting: Search Engine Optimization, Marketing

Presentations

ENGAGING, CONTENT-RICH PRESENTATIONS BY ALLISON BLISS

For a lively and value packed presentation, Allison Bliss delivers real-world experience to audiences on a variety of Marketing & Communications topics:

1. Follow Your Bliss: Attract Clients You Love!

2. Search Engine Optimization (SEO) & Social Media

3. Ten Tips to Save Time & Make More Money in Business

CONTENT DETAILS & PRESENTATION FEES

1. Follow Your Bliss: Attract Clients You Love!

This interactive and enervating 1 hour presentation leads participants through a kind of “vision quest” to tap into the 3 critical tactics to attract clients (or jobs in your career) that you’ll love – those that are most profitable and enable you to flourish.

WHAT YOU’LL LEARN:

the biggest mistake entrepreneurs make in marketing that holds them back from real success

the technique that is probably missing from your marketing costing you a reduced income

a mindshift for finding the clients who are truly right for you and those who will pay for your expertise

strategies to rethink your business, increase your prices, and build the value of your offerings

the missing element that other marketers don’t reveal to you that can affect your attitude, productivity, income, perception and value!

Allison shares examples from her own personal stories – her life disasters and successes. She brings perspective from her vast music, TV & Hollywood film career as well as business-building techniques successfully implemented for hundreds of her entrepreneurial clients. Exercises are designed for audiences to immediately implement learning into their businesses. For groups up to 500. [call for customization for larger groups]. Allison’s Bio

What Audiences Experience

“It was incredible, informative and action oriented. I have received great feedback, the questions, strategic mind shifts and thought provoking presentation was lively, warm and groundbreaking. I am still thinking about your awesome presentation. Please come back again soon! “- Event Organizer, Jonathan Fleming

“The topics were succinct and very useful. The presenter had a very clear flow of ideas. I found the entire experience, including meeting some very intriguing business people, to be very worthwhile. —Roger Steinbronn, IT Consultant, Attendee

“Allison ran us through the ropes asking provocative, useful questions designed to unearth [a method] to attract clients we will love. Allison’s “walk & think” exercise was a graphic example I wouldn’t have grokked without the experience”— Jessica Behrman, Realtor, Attendee

Presentation: “Attracting Clients You Love” – Cafe Aquarius

“The lecture was awesome. Allison not only shared her knowledge, but also engaged us with exercises that made us rethink how we market our businesses, and how we think of ourselves, our products & services.” – Renee Bornstein, Organizer

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2. Search Engine Optimization (SEO) & Social Media

You want new clients who find you on the Internet.
That requires high search engine rankings. You want more website traffic. But how do you get them?

In this presentation, Allison Bliss explains techniques to implement in your website to get highly ranked on Google or other search engines, teaching the same techniques that got her agency top ranked, Allison shares tips on how she sells business tools internationally (in her sleep) from the company’s website by holding #1 status on Google for over 12 years.

Tested on their own agency, the SEO service (getting clients top of Google) increased the agency’s own sales 600%. The agency’s own website -using these same SEO tactics- is found on Google’s top page when searching “Marketing & Communications Consultant” and is rated in the top 1.4% of all websites in the world on “Alexa”, the industry’s website ranking system.

What You’ll Learn:

Getting found on Google- what does it mean, what are the misconceptions & mistakes almost all website owners make?

High level overview of marketing to understand how websites (and SEO) fits into the big picture
Organic vs. Paid Search
Promoting your Website
Ranking, Page Rank, Tips & Tricks
Social Media & it’s impact on SEO

There are lots of ways to get your website found and this presentation will show you how. Allison teaches you to understand SEO – Search Engine Optimization on a higher level more than most designers and webmasters. Plus you’ll learn dozens of tips to start on your own Search Engine Optimization(SEO) and improve your social media activities so your website can be found by those who you want to find you; your potential clients.

. . . “such a pleasure to have you describe complicated internet machinations without the sarcastic, pedantic tone that so many web professionals take – and without making it sound like an hour-long advertisement.”- Association of Personal Historians

In this informative, cutting-edge session you will learn:

Tips to Convert Looky Lu’s into Clients
Internet vs Traditional Marketing- What Are the Big Mistakes to Avoid
The Truth Behind Keywords and How to Pick The Best Ones for You
Tips to Make Your Website Work so You Can Take Some Time Off
What Gets Your Site Kicked Off Google and How to Stay in Their Good Graces
Ranking, Page Rank & Linking, How to Use These Strategies to Your Advantage
The Role of Social Media and How to Capitalize on All Your New Friends
How to Choose the Right Web Team To Ensure You Get What You Want
Understanding Web Stats to Get More Clients with Ease

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3. Ten Tips to Save Time & Make More Money in Business

This discussion-filled presentation offers tips to business owners, leaders and managers.They’ll learn to:

bring efficiencies to their operations
examples of tools for time and operational managment
receive handouts to find business management tools (many are free!)
and have a lively productivity-oriented discussion with attendees to share challenges & solutions
Walk away with ideas, tips and tools to immediately bring results to their businesses.

PRESENTER:

Honored with a Woman-Owned Business Award, Allison Bliss Consulting is the Bay Area’s only full service marketing & communications agency with bottom line experience owning and managing dozens of successful companies with experience in every media from print to internet to major Hollywood feature films.

The agency serves corporations requiring an outsourced marketing department, as well as small businesses bringing talents from their creative teams to develop Branding, Websites, Optimizing, Promotional Materials, Social Media, Marketing Coaching, Marketing Plans, & total support.

Clients include: ABC-TV, Hewlett Packard, UCSF, United Airlines, Chevron, and thousands more. Clients claim; “Incredible, Measurable Results!”

SPEAKING & WRITING

Bliss has been a guest lecturer for the International Association of Business Communicators, the Career Action Center, San Francisco State University, Golden Gate University, and the Association of Personal Historians. She has taught advanced marketing at the Renaissance Entrepreneurship Center, where she continues to consult microenterprise business startups.

Bliss is a contributing reporter to the Oakland Business Review and Alameda Business newspapers, the East Bay Business Times, DGA Magazine, and has been interviewed by Investors Business Daily, San Francisco Chronicle, Film Clips and more.

Contact Allison Bliss Consulting at (510) 879-7600. http://www.allisonbliss.com/

The agency has also generated millions of dollars in revenues for client companies in sales and sales training using techniques taught in their workshops.

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MORE COMMENTS FROM ORGANIZATIONS ABOUT ALLISON’S PRESENTATIONS

Presentation on Search Engine Optimization (SEO) & Social Media

“Allison is a highly effective presenter who speaks her mind and has information and techniques of value to share. She listens closely to questions and answers them thoughtfully. She is a very savvy marketer and coach. I would come and listen to her anytime”. – Molly Walker, principal of Walker Communications and past president of San Francisco IABC (International Association of Business Communicators), 510-428-9291

Presentation on SEO & Social Media

“Dear Allison,

I can’t begin to tell you how impressed I was with the speech you gave at our recent Association of Personal Historians meeting. At the end, I was sorry that we limited your time to only an hour as I know the whole group would have loved to have heard more – and next time we’ll plan a long question and answer period.

It was such a pleasure to have you describe complicated internet machinations without the sarcastic, pedantic tone that so many web professionals take – and without making it sound like an hour-long advertisement. You beautifully managed to take very complicated concepts and describe them simply and elegantly. Even the least web- savvy among us walked out knowing a lot more than we understood going in – which is really saying something.

Our group has a wide span of expertise when it comes to web knowledge. Some know absolutely nothing while others build websites for a living. However, to be successful in this new era, each of us needs to have, and maintain, a website. You managed to address each group without leaving the others behind. That was quite an amazing feat, truly.

The powerpoint presentation was also a great supplement to the talk.

You must have honed it down over a number of years to have it work that well with your text.

Thanks again Ali. We’ll have you back someday soon I’m sure. Feel free to share this with other prospective groups as a hearty endorsement of the value of hiring you to speak to their groups. “– Susan M. Davis 510 / 839-7229, paintbox family

Presentation on SEO & Social Media

“Thank you very much for your informative, engaging and dynamic presentation on Search Engine Optimization, Social Media and Marketing to our group (Organization of Women Architects). Your presentation was very well received by all the attendees and you have energized the members to act on your many practical and inexpensive marketing techniques. Thank so very much. You were great and we really appreciated your follow-up resource handout. A very exceptiional presentation!”- Leslie Golden, ASLA LEED AP, Steering Committee member, OWA

Presentation: Spiritual Marketing for Retreat Centers

“Allison, You were so helpful and gave a very focused “speed marketing” presentation! Thanks so much for all of the preparation it took to go into this and for your presence with us. What an emotional day with this change and celebration in Washington and all over the world!”— Suzanne Buckley, Director, Mercy Center. 650 373-4516