Here’s a principle from my upcoming book on “Marketing That Fills the Soul”. This section I’ve cut from the book to only allow for my blog readers: PUTTING OUT TO THE UNIVERSE: THE CLARITY OF PROMOTION There is little doubt that by expressing what we need, or putting out our requests to the universe in a clearly defined manner over a regular period of time, that we’ll receive what we  [ Read More ]

making twitter, linked in, facebook & social media work as part of your marketing outreach and branding. Tips, tricks, resources

from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from dating to marketing, it would be just so much more effective. Using lessons to get to know someone (our market) or develop a friendship (business  [ Read More ]

from my old blog: Wednesday, September 24, 2008 I think I’ve found the ‘real’ secret to marketing: it’s about clarifying exactly what we offer and who we really want to attract, NOT just how many dollars we want to earn. In fact, earnings are not what is really satisfying – ask any megamillionaire (I’ve interviewed many of them). What is satisfying is helping those you truly care about. And of  [ Read More ]