The Soul of Marketing: Sharing Wisdom looks at how our world’s great leaders use teaching to reach the masses, the same as we should with our marketing.

from my old blog: Saturday, October 13, 2007 “I get all my business from word of mouth”. That’s what I hear so often from business owners who just aren’t telling the truth. Well, not the whole truth, anyway. In fact, while word of mouth is the top method for ‘marketing’ services, if you do a bit of research you usually discover this: Successful businesses don’t sit back waiting for word  [ Read More ]

from my old blog: Tuesday, August 5, 2008 We all know that our tendency to open email from those we don’t know has lessened over the years. Here’s a study from Jupiter Research showing an alarming fact: “22% of e-mail users said they use social networking sites instead of e-mail, with scores more indicating they have used instant messaging (IM), text messaging,and cell phones instead of e-mail.” So,while this is  [ Read More ]