The Soul of Marketing: Sharing Wisdom looks at how our world’s great leaders use teaching to reach the masses, the same as we should with our marketing.

from my old blog: Tuesday, September 4, 2007 Again I got a call to do some publicity for a colleague’s client. Why? Because often people think marketing is just publicity, that getting your name in print will create that tipping point to make a company a huge success. However, doing publicity without the marketing strategy behind it can be very costly without producing sustained results. Sure your web traffic can  [ Read More ]