Tips to find one’s true differentiation or “positioning” in your market: how you’re different than your competitors. This is a completely new method for solving that quest.

from my old blog: Thursday, August 30, 2007 It takes years to deeply gain insight into our differences, our positioning & our branding in business. There are actual stages a business undergoes in this evolution. 1. We launch our company and want to be everything for everyone. We believe we know how to do just about everything in our realm of business. 2. We learn that we can never know  [ Read More ]