So, you’ve done some great SEO (search engine optimization) to build traffic to your website. (If you haven’t, take a look at the bottom)**

But are you making the sales or growing your clientele? That’s what ‘conversion’ is all about. Converting visitors to take action, to learn more, and to make purchases of your products or services. (for marketing coaching or services from our marketing agency, email us exactly what you need).  But for converting visitors to buyers, here are a few tips we use and some we’ve learned from a few experts this week:

1. Be certain to add Google Analytics to your site so you can measure where your visitors come from, which pages are most popular, which percentage of visitors actually purchase items from you & other critical factors that can be analyzed to convert traffic to sales. Sign up for free at: http://www.google.com/analytics/sign_up.html. If you need our programmer to add this code to your website, just email us a request.

2. Build your Social Network outreach (twitter, facebook, linked in, etc.). It’s free, but you should devote a half hour daily to learn to maximize it’s potency for your business. We’ve a tool to save you dozens of hours by showing you exactly how to set up your social media to make it work for you: http://www.allisonbliss.com/services.htm#socialmedia. Is it worth 50 hours of your time to learn top techniques in social media? If not, you can get this action tool for only $17.

3. Create a blog, free report, ezine, downloadable pdf with instructional info, or free ecourses to test which work best to get your web visitors converting to purchasers?

Why?

If you add up the long term value of a typical client, you may find for small professional service businesses that they’re worth $4,000 over the course of a year.

If you’re only getting 1 out of every 100 web visitors to convert into a client you’re not making your ‘conversion tools’ work hard enough. Let’s say you test different tools (i.e.; a webinar instead of a free report, or ecourse instead of an ezine, for example) and increase your sales to a 3% conversion. You’ve just turned $4,000K into $12,000/yr. (thanks to internet expert & trainer Tom Antion for this lesson!).

4. Build your Affiliate income. Let’s say you’re a writer and I’ve got a great service that benefits your clients or web visitors so they  stand out from the crowd (that’s called “positioning” in marketing parlance). Perhaps you’d want to offer them this “Knowledge is Bliss Positioning Package” of ours for sale on your website – you’d help your clients so that your writing would be even more effective – without guessing at the positioning, too!

For each package sold through your site, you might receive a $200 commission. And best of all you helped your clients at the same time. Win-win, right? And you didn’t even spend 2 minutes doing any work. Ahhh, now you get the picture!

FREE TIP: The top affiliate sales experts recommend that the best affiliates sell ongoing ‘residual or continuous’ sales products – like classes or subscriptions for which people pay large monthly fees. That way, you get continual monthly commission payments. And over time, this adds up! But I suggest you start with products or services you personally recommend and know will help your clients.

So, who could you partner with that has these products on their site that you could be selling? Maybe you work with a transcriptionist who could help your legal clients. Or maybe you sell a series of CDs that train people on dog behavior tips and know a vet who would love to sell your CD’s on their website. Put some brainstorming into it and watch your income grow. Need help with that? Of course you can call us!

FREE TIP: if you need a super inexpensive, easy-to-operate shopping cart to make this work, I recommend this one. And I’m an affiliate so if you sign up through that link, I’ll get a small commission.

**still haven’t done the  SEO to build traffic on your website? Take a look at our 2 packages that help you:
Full service SEO package
Custom Website Review with Recommendations for Marketing Overhaul
What is your favorite income-building tip this month? What have we forgotten to mention that you feel is critically important? Let us know. We’d all like to hear your opinions.

Go forth and prosper: Follow Your Bliss . . .

Allison Bliss Consulting
“Knowledge is Bliss. Ignorance is Expensive.”
Marketing & Communications Agency, Marketing Coach
1514 Gibbons Dr.
Alameda, CA  94501
Phone Number http://510-864-8500

Email mailto://abliss@allisonbliss.com