from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from dating to marketing, it would be just so much more effective. Using lessons to get to know someone (our market) or develop a friendship (business  [ Read More ]

from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about how eating blueberries and staying healthy is Kaiser’s mission. Well, of course it is. If you stay healthy, Kaiser saves money. Still, it was such  [ Read More ]